Design Value and Intervene at Scale in Complex Health and Social Ecosystems
Health Value Design® is our multi-disciplinary approach for identifying and designing value creation possibilities, shaping emergent ecosystem strategy and co-creating novel solutions that address complex health and social problems, leading to improved outcomes for all actors.
It explores complex problem situations through a deep natural ecosystems metaphor. Applying concepts from nature such as ecosystem hierarchies, resource sharing, service provisioning, diversity and adaptive capacity, we provide a powerful novel framework for understanding complex health problems, finding hidden opportunities and designing smarter and more sustainable interventions.
Each Umio program is tailored to the problem situation. We map the problem space deeply, capture the ideal future, find hidden opportunity patterns and re-imagine valid, desirable and feasible possibilities (what we call Value Frames). We shape ecosystem strategy, scope interventions and co-create solutions.
Our clients deploy Umio and Health Value Design® at an early-stage, prior to making commitment or investment in new technologies, solutions or systems. This reduces risk, adds certainty and drives organisational, investor and partner consensus towards a solution.
The approach is not limited to product- and experience-design but rather deploys a whole systems view using multiple design approaches appropriate to the problem. It is an advanced problem learning and value design system that is agnostic to any type of product, solution or technology.
Ecosystem thinking - evolved
Health Value Design® has been deployed successfully in multiple complex health and social problem areas for the past ten years. These include obesity, infection prevention, diabetes, diabetic foot, elderly care, mental health, neonatal complications and in multiple long-term chronic conditions (see our example projects). Through ongoing adaptation, Health Value Design® has evolved into the advanced approach we use today. Read some of the very positive feedback we receive from our clients.
A synthesis of ecosystem and design thinking
Health Value Design® addresses the flaws of popular design thinking approaches that tend to frame only parts of complex system problem situations, do not account for ecosystem diversity, often overlook interdependencies and feedback mechanisms, and deploy a static rather than dynamic view. Also, they tend to design only single product, experience and service interventions rather than a portfolio of opportunities. As a result, solutions and interventions can fail to achieve scale deployment and impact, are too short-term and may have unintended consequences.
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